CEO/Owner, Lika Torline

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Lika Torline is the founder, licensed esthetician, and product maker behind premium product business, In The Weeds.  In The Weeds offers all natural, hand-crafted, chemical free and sustainable skin care and aromatherapeutic products to its consumers and are made with essential oils, herbal infusions and other natural ingredients in recycled or post-consumer recycled packaging. Lika started her business after realizing the outstanding amount of chemicals in cosmetics and needing an effective product for her sensitive and acne-prone skin. 

After starting her business with a one-hundred-and-fifty-dollar check, her premiere and best-selling product, Dollface, won her an Innovative Entrepreneur Grant from the McAllen Chamber of Commerce which ultimately funded her website and first product labels. She has been recognized in the San Antonio community with awards such as Best of the City in Beauty & Cosmetics by San Antonio Magazine and Best of SA – Best Locally Made Product by the San Antonio Current and amongst her peers by completing multiple business accelerator programs, as well as, placing third in both 2017’s and 2019’s Venture Challenges hosted through LiftFund and Launch SA.

In The Weeds products were gifted at the 2017 Academy Award Gift Suite in Los Angeles, Miami Swim Week, New York Fashion Week and were featured in The L.A. Fashion Magazine. Her most recent achievements include being named 2018 Women Business Owner of the Year through the San Antonio NAWBO (National Association of Women Business Owners) Chapter and being named one of San Antonio’s Successful Entrepreneurs Under 40. She is passionate about creating cruelty-free, eco-friendly intentional products for herself and her customers.

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